Websites (or ” homepages “) serve their purpose only if those interested can find them without knowing the web address – otherwise your page is like a shop window hidden in the backyard. Search engines, such as Google, Bing or Yahoo, can indeed spy on such backyards. But they judge a website as much as a person does a shop window, namely: Anyone who places himself so sloppy probably does not have much to offer otherwise. So that your website achieves a high ranking in the long term, we present it: Search Engine Optimization basis for top rankings at Google & Co.
If it is very urgent that your website is found to be optimal by Google & Co. and if SEO (Search Engine Optimization) is still a sealed book, you should entrust the necessary measures to an SEO agency. However, this does not mean that search engine optimization can not be taken in hand. One of the most important Search Engine Optimization basics is: search engines find good, what people find good – “find good” in the sense of a positive rating! The following 9 search engine optimization rules are deliberately eye catching – and they’re just your first steps:
The topic of search engine optimization or Google ranking is not only inexhaustible in terms of scope. In addition, some recommendations have always been controversial and the scale of the ranking (which is again undisputed) is constantly changing. It certainly pays off, at least roughly to keep up to date; “Gross” because a significant amount of SEO is a real expert matter for webmasters and designers, programmers and relatives. Apart from that: The final tips – without claim to completeness – lead you with interest further to your personal search engine optimization.
“Restaurant Hannover” – Searches are short, concise and often local. Especially in the mobile age of smartphones and tablets. So that local businesses can also be found via Google, the website design must not lack certain local SEO basics.
Local SEO, ie local marketing, includes the optimization of the website for location-based search queries. A search query is local if the search is targeted at local service providers, companies, or other vendors. Let’s take the example of the screw Meier in Cologne again: If a potential customer on the Internet with the help of the keyword “screws” looking for a screw shop, then he is probably not interested in distant stores in Munich or Stuttgart. Much more important are local service providers. And this is exactly where you come into play as a screw Meier in Cologne!
The prerequisites for this are easy, because the following applies: If a service has a good online presence, this leads to a high placing in the ranking and thus to a high probability of being found. If additional local SEO guidelines are followed in addition to the basic SEO characteristics, the company will appear at the top of Google search with specific name, address, phone number, and associated Google Maps . This information is called “Local Citations. They are the key to successful local marketing.
First and foremost is the maintenance of your own website and its online presence, so basic SEO measures (see above). This is a first step towards high search engine ranking. For local SEO but above all the “Local Citations” are a crucial success factor. In particular, it depends on the uniform specification of the contact information: Name, address and telephone number should in any case agree and not vary in their details. For example, if the phone number changes, it needs to be updated on all relevant platforms. Furthermore, in this context, the creation of a Google My BusinessAccounts a helpful aspect. This will show company information, as well as photos or reviews, on Google Search, Maps, and Google+ . Positive customer ratings and rating scores on various portals promote the acquisition of new customers and transport a good corporate image to the public. In summary, you should consider these aspects when localizing your website:
Classic SEO and Local SEO are not short-lived things, but require a lot of work and, above all, patience. In addition, the measures listed here are only your first steps towards successful search engine optimization. However, it is clear: The battle for the top 10 in the search engine ranking is great and the competition does not sleep! So do not look at SEO as a one-time business, but much more than a dynamic process. Maintain your website and keep it up to date. And even if success is not always immediately measurable, do not let your head down! Your patience will pay off!