Then you are exactly right here! On this page, you will find more then 100 instantly feasible SEO tips for good rankings. The tips were sorted according to their importance and grouped in different groups. Simply select a group on the right side of the table of contents or read directly from top to bottom. Most of the tips contain links to more detailed sources that will take your SEO 2017 to the next level.
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SEO = On Page + Off page Optimization
The formula for top rankings today and in the future is = Good (optimized) content + backlinks. Both is important. And both should be deliberately optimized. No Black hat tactics – when Google catches you, it’s over and over. Focus instead on good content and white-hat SEO.
Then you will still be in the year 2042 well. Maximum added value please – Google’s goal is satisfied visitors. That is why your visitor will get the maximum added value. The following applies: What is good for the visitor is also good for the search engines.
Stay relaxed – SEO takes time. Your rankings will come. So stay calm and continue working on your success every day. Focus not only on SEO – A good traffic strategy builds on many different traffic sources. SEO should therefore always be just one of many traffic sources.
Key Words Info:
Select keywords deliberately – Use the Karma Keyword Tool (or the Google Keyword Planner) to find suitable keywords for your site. Rough thumb rule for a good keyword: It has 1) a reasonable search volume and 2) know all too strong competition.
Understanding User Intention behind Keyword – Before you know exactly what purpose behind a keyword is. Optimize only on the keywords that really take you and your page forward. Analyze your competition – See which keywords your competitors are ranking for. There are certainly some good keywords for you. Difficulty Level – Check out the first 10 results and consider how difficult it is to rank for your keyword. If there are many strong pages (Wikipedia, Focus etc.) another keyword may be better.
Use Keyword Tools – Keyword tools are a great thing to generate and analyze new keyword ideas. Check out my Karma Keyword Tool. Dear little keyword and place 1 as a big keyword and page 2 – It is better to rank for a small keyword (small in the sense of fewer search queries) than in the case of a big keyword on page 2. Focus on your core area – Focus on your expertise and the topics where you can deliver the most value. The visitors like it. And you reward the search engines.
Content SEO Tips:
Content is King – Based quality content and you already have more than half the SEO rental. Your content should be unique and holistic (= all-embracing). At least 300 words content – Your content should be at least 300 words long.
Studies have shown that longer texts are displayed above in the search results. Update your content – Visitors want to have up-to-date information. Keep your pages up-to-date and update your posts when there’s new information. Quality> Quantity – Less is more. Instead, write a really good, all-embracing article on a topic as five mini-articles on all sub-topics. The visitor likes to have everything from one source.
Do this favor! Per page, one keyword – Per page should always be optimized for only one keyword. Avoid keyword cannibalization. Place your keyword at the front of the text – the visitor immediately knows that it is on the right page, and Google likes it when your keyword appears far ahead in the text. Do not worry about keyword density – you do not need to write your keyword 248 times in the text so that Google can check what it’s all about. Fist rule: Write simple and natural. This is the best for the visitor and the best for the search engine. Please do not spam! – Make sure your keyword is not overdrive often (not more than 5%) in the text. This can be seen as spamming and lead to punishment. Use LSI keywords in the text – Use relevant keywords (= LSI keywords) to make your text even more relevant.
Just type the keyword at Google and scroll down to the bottom of the page. There you will find the related search terms. Emphasize important words in the text – Select important words bold. Also underlines are good. This is how you show Google and the user: I’ve given myself trouble with my text and it’s worth showing up at the top. Add multimedia – pictures, videos, slideshows, tools, surveys … All great little treats that will make your visitors happy, increase the duration of your stay and improve your Google Ranking. (More info) Table of Contents with a lot of text – The simple navigation to love: Use a table of contents a la Wikipedia, if your text is very long. Just as i did in this article.
Title SEO Tips:
Use an attractive title – your title should be meaningful and sexy. All the more appealing your title, the more people click on it and the higher you will be displayed in the search engine. Do not use fire tags in the title of your bottoms. It takes only place away for the really important information about your article.
Optimize Homepage for Brand – Optimize the homepage for your brand name and put it in the title. Eliminate stop words in the title – Unnecessary stop words have nothing to look for in the title and only take away space. Please remove. Stop words are words like: “one, one, and, or, the, the, etc …”
Per page = an individual title – Each page should have its own individual title. Avoid Duplicate Content. Keyword if possible at the beginning of the title – When it comes and makes sense, put your keyword at the beginning of your title. The visitor immediately knows that your page is relevant to his search query. Title max 60 characters long – Make sure that your title does not exceed the 60 character limit, otherwise it will be truncated in the search results and replaced with a.
Do not repeat the keyword in the title – Do not repeat the keyword several times in the title. This is quickly classified as spamming and punished. Once is enough.
Meta description SEO Tips:
Meta description short and concise – Come to the point. Say in a few words what is on your side.
Meta description is designed to encourage you to click – the more appealing your description, the more clicks on your result, and the more visitors end up on your page.
Keyword in Meta-Description – Insert the keyword in the Meta-description (gladly also at the beginning of the description). If it is included in the description, it is displayed bold in the search results. Example of the keyword “meditation learning”: Maximum 160 characters – The description should not be longer than 160 characters, otherwise it will be truncated.
URL SEO Tips:
Use the keyword in the Url – The URL is displayed directly in the search results. If the keyword is included, it is shown in bold, drawing more attention to your score. Short and meaningful URLs – Make it short and concise. URLs that are too long are unclear and are also truncated after a certain length. Make the URL structure meaningful – Make sure your URL structure is meaningful and there is no unnecessary information in it.
Heading SEO Tips:
Keyword in H1 Tag – The H1 heading is still an important ranking factor and the keyword should definitely be in it. Unique and unique H1 heading – The <h1> tag should only appear once on your page, and each page of your web presence should have a unique H1 heading.
Use LSI keywords in H2, H3, H4 – Use related LSI keywords in your sub-headings. This increases the relevance of your content. Structuring headings correctly – <h1> Please use only once per page. <h2> For all sub-headings. <h3> For all sub-headings of <h2>, etc.
Avoid H tags in the theme – Make sure that your H tags are only used for headings in the text and not for designing elements in your theme.
Images SEO Tips:
Use many pictures – A picture says more than 1000 words. So use a lot of meaningful pictures to help your user. The visitor likes this, so it likes Google.
Bring the keyword in the old tag under – Use the old tag of your images to add your keyword and related keywords (LSI keywords) to increase your document relevancy. Use descriptive filenames – It is easier for the search engine to understand what is in your picture. In addition, your image is displayed in the image search.
Pictures should be small and fast to load – A slow loading website is the visitor death par excellence. Compress your images and use only the size you really need.
Design and construction SEO Tips:
Content starts immediately – Your content should start immediately. Without much advertising and other ghosts before. Always remember: what is good for the visitor is also good for the search engine.
Ordinary website structure – The content on your website should be properly organized and thematically grouped together. Your navigation must be super intuitive – Once the visitor has to start thinking, you have lost. Keep your navigation as simple and simple as possible.
Imprint and data protection easy to find – Google keeps an eye out for these pages. So make sure that these pages are easily found on your website.
Text overview – Organize your text with the help of headings, tables and pictures. All the more clear your content, the more your visitor reads it, and the higher Google gets you into the search results. Fonts are easy to read – Make sure the font is legible on your website. Best nice and clear.
User experience Tips:
Increase interactions – Increase the interaction rate of your site by providing videos, image galleries, surveys, and a box of “relevant articles for further reading”.
Keep track of your jump-off rate – Optimize the pages, which get a lot of traffic but still have a high jump-off rate.
Use Scroll Maps – See what part of your website is jumping out and optimizing it.
Use Heat maps – find out which areas of your site are particularly clicked and optimize these areas for conversions and navigation elements. Reduce advertising on your site – your site should not be pasted with advertising. This distributes your users and kills your rankings.
Mobile Responsive – Your website MUST look super-duper good on the Smartphone. If it does not, you will lose a lot of visitors and Google will also punish you for it.
Back links SEO Tips:
Build back links proactively – nothing has just fallen from the sky. Not even back links. That’s why PRO-actively takes care of building up nice back links.
Dear few, strong links, than many weak – As with most other good things in life too, applies to back links: less is more. Rather a few, strong links, than many weak links. Authority links are the best – try to get links from authority pages in your area whenever possible. Such a link counts much more than links from non-authority pages. (more info) Topics relevant links include more – “Relevance is the new PageRank”, which betrayed an ex-Google employee once in an interview. Therefore try to always get links from web pages that are as relevant as possible. (more info) Links in the content of the page count most – but please note: link is not the same link. A link in the middle of the text of a page counts much more than a link in the sidebar or in the footer.
Leave the fingers of automated link building – Whoever still does this today, shoots himself hugely in the foot. Focus your energy on organic back links. These count a lot more and you do not have to be afraid of abstractions.
Look for different link sources – If all of your back links come from one and the same link source (for example, everything is just link to a link), Google will classify it as unnatural and not rank well.
Look for different anchor texts – The anchor texts of your back links should be different. If they are always the same that smells strongly after manual link building and Google will punish you for it.
Also link to sub-pages – If you only put back links on your home page that is unnatural. So put links on your sub-pages. Also link pictures to your site – these links are not quite as much as text links, but they contribute to your link diversity and make your link profile look beautiful.
Claw the links from your competition – To find better link sources, analyze your competition and see who is linking to it. Get these links as well.
Register your website in relevant directories – Simply search for the appropriate directories in your industry and enter your website there.) Networks works miracles – The best back links come from cooperation’s and friendships with other website operators who are traveling in the same niche. Interact with these people and cooperate with them. Continuously building links – Organic link building is not a sprint but a marathon. Continuity is the order of the day. If you stay long enough, you win.
On Page Links SEO Tips:
Intern optimally link – Your pages should be internally linked to each other in order to pass the Ranking Power from one page to the other External links are good – especially if they help the visitor and link to authority pages. So: gladly and often external websites link, if these help the visitor.
Converting outdated back links – No longer existing pages (404 errors), which still show back links, should be redirected to new pages in order to preserve the Ranking Power. Repair broken links – Internal links that are no longer working should be repaired immediately. The same is true for external links.
Webmaster Tool SEO Tips:
Use Opportunities – The webmaster tools show you which keywords and what average search positions your web page is displayed. Look for keywords where you are still on page two (position 11-20) and optimize these pages specifically.
Check the website for errors – Use the webmaster tools to detect and correct any errors on your website. Upload a Sitemap – This ensures that all of your pages are searched by Google Bot CTR Monitor – Check the click-through rate of your pages and compare them to the average. If it differs greatly from the average, optimize your title and meta description to make it more appealing and more people click on it.)
Loading Time SEO Tips:
Reduce your loading times – The loading time of your website is a ranking factor. It should load as fast as possible.
Keywords are: compress images, enable caching, and minimize CSS / JS files. Test your loading times – With tools like PingDom, you can check your loading times. Google Page Speed Insights implement – The Google Page Speed Insights Tool spells out interesting optimization options for your website. Simply enter the URL, click on “Analyze” and optimize the website accordingly. (A guide on how to make your Word Press faster) Excellent hosting please – Your web host should run super stable and deliver your pages ultra fast. Server location is best the country in which your pages are accessed most. I myself am with Domain Factory and thus highly satisfied.
Technology SEO Tips:
Domain with either www or www – Decide: either with or without www. Both at the same time is bad (= Duplicate Content). In the Webmaster Tools, set the corresponding variant as default (right-click on the wheel> Website Settings).
No index for pages that should not be included – Some pages do not want to be in the search index. Examples of Word Press:
The tag or author pages. Set this to No-Index.
Robots.txt to block bot – With the Robots.txt you can ban the search engine bots to crawl content on your page. Use this to exclude your administration pages and internal members from crawling. Implement SSL sites with SSL get a ranking boost. Google recently announced this on its Webmaster Central Blog. Set to Rich Snippets – Implement and test rich snippets to get more attention and more clicks on your results. Rich Snippets Avoid duplicate content content should never be duplicated on your website. Avoid duplicate content by incorporating Canonical Tags.
Social Media SEO Tips:
Use Social Media – As already described in the basics, SEO should not be your only traffic source. This is why social media is actively used to build up a community and thus a further traffic leg. Get social proof on your side – Social Media is a great tool to bring you social proof and thereby trustworthiness to your side. Show the Share counts in your social buttons. Encourage people to share your content – Proactively engage people to share their content on social media. Who does not ask who does not win!Make it easy for people to share your content – the easier it is to share your content, the more people will do it, and the more people you get to your site.
Use Open Graph Information – With Open Graph information, you can positively influence the presentation of your content in social media. Especially your contribution picture (og: image) and the contribution title (og: title) should be set.
No keyword spamming – keyword spamming is by pre-yesterday and is definitely punished. Let it be. Instead, write, of course, with the best intentions for your visitor in the back head, then you cannot do anything wrong.
No Link Spamming – Google now recognizes Link Spamming very well and does not evaluate these links any more. Much better: Focus on few, really good links. These include much more than 10,000 back links from blog comments. No thin content – visitors want solutions for their problems. And they love all-encompassing content that gives them just that. Please, add a few thin content (less than 300 words) on your website. Making it more appealing to the visitor and the search engine.
No lazy tricks
Do not try to trick Google. Sooner or later they will check it out and then it’s with the good rankings. That’s why keep cool. Do it properly. This is better for your sleep and better for your long-term rankings.